Adani Wilmar Ltd. has rolled out a new campaign for their flagship brand in edible oil –Fortune for its Sunflower Oil variant. In an association with Paytm, the campaign brings exclusive cash back offers for its customers. The campaign assures that buying a Fortune Sunflower Oil pack gives their consumers up to Rs.100 Paytm cash and other prizes.
Sharing his thought on this campaign, Rohit Markanday, Senior Manager - Trade Marketing, Adani Wilmar said, “As this the first of its kind consumer promotion in edible oil category, we wanted to create high decibel visibility campaign. To give an analogy of defence, if ATL campaign act as an air strike and then BTL campaign act like foot soldiers; it captures the attention of “Customers when they are out of home”.
He added, “As a strategy we did not want to leave any touch point of customer contact, so we selected a right visibility mix of Buses, Bus Q shelters , Bill Boards in all the 4 southern states along with EMUs in Chennai. To implement this strategy, we roped in Organized Outdoor Options. We appreciated their efforts in providing the vantage location in the key cities of all the 4 southern states and swiftly rolling out the campaign from the date of brief. Besides this we have done extensive branding of category inside the Modern Trade Stores and an extensive POP drive in GT.”
Ritika Khatri, Business Head, Organized Outdoor Options, said, “Fortune is one of the most renowned brand in the country and we are very proud to be associated with Adani Wilmar. Our main objective is to provide one stop solution to the client by giving maximum branding options and we are taking great care in formulating and executing a plan that would create a powerful impact across the target group.”