Top Story

e4m_logo.png

Home >> Marketing >> Article

Ford rolls out European version of Mondeo in India

18-March-2005
Font Size   16
Share
Ford rolls out European version of Mondeo in India

Ford India has announced the launch of the European version of its 'D' class vehicle, the 'Ford Mondeo', at Rs 14.20 lakh (ex-showroom Delhi) on Thursday. The new version will be available in Delhi, Mumbai, Chennai, Bangalore, Pune, Chandigarh, Karnal and Jaipur.

The new car would be imported into India as completely built units (CBUs) from Belgium. Announcing the debut of the European version of the Mondeo, David Friedman, Managing Director and President, Ford India, said, "Driving aficionados in the country have a reason to rejoice, as the world-beater just got better."

The Mondeo was launched in India in December 2001, and was available at a price tag of around Rs 17 lakh, ex-showroom Delhi. The Mondeo had sold 1,114 units in India till July 2004. The product has been off the market since July, pending arrival of the new version. The new version was launched in October 2004 in Europe and makes its entry into India now, and will retain the positioning of 'Refined Aggression'.

Vinay Piparsania, Vice President, Sales and Marketing, Ford India, said, "The new edge styling and aerodynamic design of the new Ford Mondeo asserts elegance, precision and strength reaffirming its unique positioning'".

The new Ford Mondeo will also be offered to customers who are eligible to purchase in India under the Export Promotion Capital Goods (EPCG) scheme. The Ford Mondeo will be available to the customers in three colors - Panther Black, Platinum and Steel Mist. A bestseller in Europe, Ford Mondeo is a recipient of over 40 prestigious awards.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’