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Ford rolls out European version of Mondeo in India

Ford rolls out European version of Mondeo in India

Author | exchange4media Chennai Bureau | Friday, Mar 18,2005 8:14 AM

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Ford rolls out European version of Mondeo in India

Ford India has announced the launch of the European version of its 'D' class vehicle, the 'Ford Mondeo', at Rs 14.20 lakh (ex-showroom Delhi) on Thursday. The new version will be available in Delhi, Mumbai, Chennai, Bangalore, Pune, Chandigarh, Karnal and Jaipur.

The new car would be imported into India as completely built units (CBUs) from Belgium. Announcing the debut of the European version of the Mondeo, David Friedman, Managing Director and President, Ford India, said, "Driving aficionados in the country have a reason to rejoice, as the world-beater just got better."

The Mondeo was launched in India in December 2001, and was available at a price tag of around Rs 17 lakh, ex-showroom Delhi. The Mondeo had sold 1,114 units in India till July 2004. The product has been off the market since July, pending arrival of the new version. The new version was launched in October 2004 in Europe and makes its entry into India now, and will retain the positioning of 'Refined Aggression'.

Vinay Piparsania, Vice President, Sales and Marketing, Ford India, said, "The new edge styling and aerodynamic design of the new Ford Mondeo asserts elegance, precision and strength reaffirming its unique positioning'".

The new Ford Mondeo will also be offered to customers who are eligible to purchase in India under the Export Promotion Capital Goods (EPCG) scheme. The Ford Mondeo will be available to the customers in three colors - Panther Black, Platinum and Steel Mist. A bestseller in Europe, Ford Mondeo is a recipient of over 40 prestigious awards.

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