Top Story

e4m_logo.png

Home >> Marketing >> Article

Ford India unveils new model of Fusion at Rs 5.69 lakh

10-August-2006
Font Size   16
Share
Ford India unveils new model of Fusion at Rs 5.69 lakh

Ford India, which launched the Ford Fusion in November 2004, unveiled a new model of Fusion in the Indian market on August 9. With this introduction, the company will phase out the old version.

Equipped with a 1.6 litre Duratec petrol engine, the new Fusion is priced at Rs 5.69 lakh (ex- showroom Delhi). Unveiling the car, Arvind Mathew, Managing Director and President, Ford India, said, “The new Ford Fusion is a contemporary, intelligent and powerful car, designed to meet the wide range of needs of today’s modern urban family.”

“Fusion’s unique styling, compact exteriors, complemented by spacious and premium new interiors add up to make it an extremely desirable mid-sized car for an urban household,” he added.

Ford Fusion has sold around 300 units over the last couple of months. When asked about the target set for the new model, Mathew didn’t specify much, all he said was, “It’s a growing segment aimed at young urban consumers.”

According to him, the company’s endeavour to always keep its products fresh and relevant was one of the primary reasons for replacing the old model with the new one.

Scott McCormack, Vice-President-Marketing, Sales and Service, Ford India, said, “The new Fusion has been developed after extensive market research and the new features have been based on customer feedback. The new Fusion offers an incredible package of intelligent features apt for today’s modern urban, no-nonsense customer.”

Mathew added, “Ford leads the premium mid-sized segment in 17 top markets and the launch of the new Fusion is a reaffirmation of Ford’s commitment to extend its leadership in this segment. We are confident that the customers will respond even more enthusiastically to the new Fusion.”

The company will aggressively push its new product through print and TV campaigns beginning August 11. Besides, online medium will be also used as a promotional tool.

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by