Ford India, which launched the Ford Fusion in November 2004, unveiled a new model of Fusion in the Indian market on August 9. With this introduction, the company will phase out the old version.
Equipped with a 1.6 litre Duratec petrol engine, the new Fusion is priced at Rs 5.69 lakh (ex- showroom Delhi). Unveiling the car, Arvind Mathew, Managing Director and President, Ford India, said, “The new Ford Fusion is a contemporary, intelligent and powerful car, designed to meet the wide range of needs of today’s modern urban family.”
“Fusion’s unique styling, compact exteriors, complemented by spacious and premium new interiors add up to make it an extremely desirable mid-sized car for an urban household,” he added.
Ford Fusion has sold around 300 units over the last couple of months. When asked about the target set for the new model, Mathew didn’t specify much, all he said was, “It’s a growing segment aimed at young urban consumers.”
According to him, the company’s endeavour to always keep its products fresh and relevant was one of the primary reasons for replacing the old model with the new one.
Scott McCormack, Vice-President-Marketing, Sales and Service, Ford India, said, “The new Fusion has been developed after extensive market research and the new features have been based on customer feedback. The new Fusion offers an incredible package of intelligent features apt for today’s modern urban, no-nonsense customer.”
Mathew added, “Ford leads the premium mid-sized segment in 17 top markets and the launch of the new Fusion is a reaffirmation of Ford’s commitment to extend its leadership in this segment. We are confident that the customers will respond even more enthusiastically to the new Fusion.”
The company will aggressively push its new product through print and TV campaigns beginning August 11. Besides, online medium will be also used as a promotional tool.