Ford India has announced the appointment of Raj Sarkar as Vice President, Marketing. The automobile manufacturer has also made several other new appointments in August in its marketing, sales and service function.
Sarkar, who has over 17 years of experience of both product and consumer marketing for Ford models in North America, will now have key responsibility for overall brand building at Ford India. He will report to Vinay Piparsania, Executive Director - Marketing, Sales and Service, Ford India and will be based out of the Ford India office in Gurgaon.
Commenting on the development, Piparsania said, “We are very pleased to welcome Raj to Ford India. His extensive marketing experience, along with the rich global perspective that he has gained over the years with Ford, will surely help us go further with our brand and business in India.”
Sarkar had joined Ford Motor Company in 1996 and has served in many important positions in North America. He has handled both product and consumer marketing for the F-150, the core of Ford’s truck line-up and has held a number other key positions across marketing, strategy and sales.
Prior to assuming his new role, Sarkar was Manager, Lincoln Global Business Strategy, where his responsibilities ranged from leading strategic projects and initiatives to managing governance and operations for the Global Lincoln team.
Meanwhile, Ford India has also appointed Rahul Gautam, who was earlier B-car Product Marketing Manager, Ford Asia Pacific, as General Manager, Consumer Marketing. In his new role, Gautam will be responsible for conceptualising and executing brand management programmes for India car lines.
In addition, Vinay Raina who was General Manager, Sales Planning, has been appointed as General Manager, Product Marketing and will be responsible for marketing the growing portfolio of Ford nameplates in India.
The marketing team will continue to work in tandem with the sales team headed by Anurag Mehrotra, Vice President, Sales, who was appointed in his new role in February 2013. While Mehrotra will continue to build Ford’s sales network in India, he will be supported by the new marketing team on working towards Ford’s growth plans in India.
Both the Sales and Marketing teams report to Vinay Piparsania.