Ford Fusion to hit Indian roads in 15 weeks

Ford Fusion to hit Indian roads in 15 weeks

Author | exchange4media News Service | Thursday, Aug 26,2004 7:54 AM

Ford Fusion to hit Indian roads in 15 weeks

The long-awaited Ford Fusion is expected to hit the Indian roads in the next 15 weeks.

This was announced by Ford India in Bangalore on Wednesday. Positioned as an ‘Urban Activity Vehicle’, the company claims that Fusion has a road presence of an SUV (sport utility vehicle).

Mr David Friedman, managing director and president, Ford India said that "as an Urban Activity Vehicle, Ford Fusion will be a car with a unique body style purpose-designed to appeal to progressive urban families."

The vehicle would be available in the Ford dealerships as demo units in 8-10 weeks and customer deliveries will commence within 15 weeks. "Currently it is in testing stage. The vehicle will be released to the market in next 15 weeks", he said. The pricing of the new vehicle will be between a Sedan and SUV said Mr Vinay Piparsania, vice-president, marketing and sales, Ford India.

Ford India has already produced the first Ford Fusion prototype at its manufacturing facility near Chennai and is working on the production process. The Fusion will have a local content of 70 per cent. A few components like unique sheet metal and a some electronic components are being imported. To begin with, around 500 to 1000 units of Fusion would be produced a month and the number would go up based on the demand, Mr Piparsania said. With the Fusion being produced in the same line as Ikon and investments for the new model had to be made only for tooling and in a few other areas, he said.

Ford’s Maraimalainagar facility near Chennai has a total production capacity of 1,00,000 units per annum. The facility produces 27,000 Ikons for the domestic market, 24,000 Ikons for export market and assembles 2000 Endeavours. With the commencing of a new shift and the production of Fusion, the production capacity would go up to 60,000 units, from 53,00, Mr Piparsania said. Also the demand for SUV Endeavour has also forced the company to scale up the assembling of Endeavour from 150 units a month to 200 per month.

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