foodpanda, India’s leading online marketplace for food delivery today announced that Sunny Leone will be a part of their new digital marketing campaign. The campaign showcases how foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization. The campaign would target the consumers through various social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.
The campaign videos can be viewed on foodpanda’s social properties. In the videos, Sunny would be seen along with her husband; in an informal relaxed disposition at her home yearning for some great food and foodpanda does the trick for her. The short digital campaign would majorly play on Snapchat which is in sync with the content consumption by the users of today. The sentiment of the campaign talks of what foodpanda stands for- convenience, making users feel special and express delivery.
Commenting on the new campaign, Gagan Arora, CMO, foodpanda India says, “Post the announcement of demonetization, if you are low on cash and want to have your favourite dish, foodpanda is exactly what you need. We are extremely delighted that Sunny Leone is a part of our new campaign around the cashless pocket ATM. We are continuously trying to provide seamless service to our customers along with some lucrative deliverables.”