Top Story

e4m_logo.png

Home >> Marketing >> Article

FMCG share in HLL sales moves up from 75% to 90%

11-September-2002
Font Size   16
Share
FMCG share in HLL sales moves up from 75% to 90%

Hindustan Lever Ltd’s (HLL) three-pronged growth strategy to fight slowdown has made good progress in the last 18 months, with it’s FMCG (fast-moving consumer goods) share of the business moving up from 75 per cent to about 90 per cent.

HLL has, in the last couple of years, put in a new strategy to deal with the changing environment. The three-pronged strategy consists of its focus on its 30 power brands, its thrust to improve profitability of these brands, and its plan to secure value for its non-FMCG businesses by protecting the long-term interest.

HLL had reported an 8.8 per cent decline in sales in the second quarter ended June 30, 2002 to Rs 2,671.57 crore from Rs 2,931.25 crore in the corresponding quarter last year, mainly on account of certain divestitures.

In addition to the seeds business disposal, the company completed the disposal of the Diversey Lever business, while the leather exports business has been transferred to a subsidiary (Pond’s Exports Ltd) and the mushroom exports business has been transferred to KICM (Madras) Ltd for potential JV/divestment.

According to sources the company expects to accomplish the task of divesting non-FMCG businesses in the next 12 months.

The Rs 10,971.90-crore FMCG major draws a large part of its turnover from soaps and detergents (Rs 4,284.76 crore in 2001), followed by personal products (Rs 2,212.08 crore), beverages (Rs 1,414.27 crore) and foods (Rs 794.20 crore). It markets leading brands like Lux, Lifebuoy, Pond’s, Lakme, Clinic, Surf, Wheel, Kissan Annapurna, Brooke Bond, among others.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.