Top Story

e4m_logo.png

Home >> Marketing >> Article

FMCG players girding up for big day in Delhi

18-May-2004
Font Size   16
Share
FMCG players girding up for big day in Delhi

FMCG players, for long the sponsors and facilitators of awards of various hues, will now be competing for awards in their own zone. The FMCG Awards 2004, to be held in New Delhi on May 28, will showcase the best in business. Speaking to exchange4media.com, Senthil K Naidu, Executive Director of AMGF Intercorp Limited, the company that has instituted these awards, said in the run-up to the event nationwide consumer survey and poll have been carried out.

Consumers have given their opinion on various product categories like preferred debutante brand, preferred brand ambassador, etc. The target sample size was 2,00,000 consumers across the country. Three different channels were devised for conducting the survey and poll which included face-to-face interviews, circulation of full page questionnaire in press, and questions on the company’s website. The nationwide poll concluded on May 10 and after tabulation and assessment, the winners would be felicitated, Naidu informed.

Giving information about the organisations participating in the awards, he mentioned Hindustan Lever Limited, Britannia, Rasna, Paras Pharma, Nirma Ltd, Henkel Spic Ltd, Godrej, Ayur, Lebon, Pan Parag, Archies, Ghari Detergent, Everest Masalas among others.

Ernst& Young is the official notary and NFO World Group the official research partner for the awards, Naidu said.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl