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FMCG Federation of India presents Consumer World Awards

20-March-2008
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FMCG Federation of India presents Consumer World Awards

FMCG Federation of India (FFI) presented the 5th Consumer World Awards in the Capital on March 19. Awards were given in three categories – FMCG, Consumer Durables and Service Segments. The Consumer World Awards is an initiative to bridge the gap between actual consumer preferences and scores of company-sponsored surveys, where everyone claims to be the number one brand.

The 5th Consumer World Awards were based on a nationwide survey conducted by official research partner TNS India at six metros, 25 State capitals and 25 adjoining rural areas. Ernst & Young verified the data and tabulated the results.

Ajai Kumar, Managing Trustee, FFI, said, “The response to the face-to-face survey conducted were extremely encouraging. Coupled with the fact that reputed organisations like Ernst & Young and TNS India are behind this survey, the winners are undoubtedly consumers’ most preferred brands in India today.”

Winners in the FMCG segment included Priyagold (biscuit), No Marks (mark remover cream), India Gate (branded packaged rice), Mohun’s New Life Cornflakes (breakfast cereals), Sugar Free Gold (sugar substitute) and Anchor (toothpaste), among others.

In the Consumer Durables segment included Bajaj Fans, Godrej Eon (refrigerator), Luminous Inverter, Anchor (switches and boards), Euroclean (vacuum cleaner), ZeroB, and Aquaguard, among others.

In the Services segment, the winners included Blue Dart, Air India, Raj Tours & Travels, and Café Coffee Day, among others.

On winning the awards, Pankaj John Gopi, Branch Manager, Anchor (toothpaste), said, “It is a great achievement that the consumers have supported us as there are other brands also equally well-known in the segment like Colgate or Pepsodent. The Award is a good platform to promote an upcoming company like ours.”

Karan Sehgal, who received the award on behalf of Ozone Pharmaceuticals Ltd for No Marks creame, said, “It is our fifth consecutive win this time. We are the pioneers in mark remover cream, while others have just followed us. We will maintain the trend and trust of our customers.”

The Consumer World Awards was established in 2003 to identify the brands that are most preferred by consumers as ‘Mera Brand’. Mera Brand is a certification by consumers that symbolise the winning brands put together through their product packaging or in their various marketing tolls to validate their leadership in the market that eventually guides the consumer’s decision to pick the right product or services. Subodhkant Sahai, Union Minister of State for Food Processing Industries, and Sriprakash Jaiswal, Union Minister of State for Home, presented the Awards.

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