Top Story


Home >> Marketing >> Article

FMCG Federation of India presents Consumer World Awards

Font Size   16
FMCG Federation of India presents Consumer World Awards

FMCG Federation of India (FFI) presented the 5th Consumer World Awards in the Capital on March 19. Awards were given in three categories – FMCG, Consumer Durables and Service Segments. The Consumer World Awards is an initiative to bridge the gap between actual consumer preferences and scores of company-sponsored surveys, where everyone claims to be the number one brand.

The 5th Consumer World Awards were based on a nationwide survey conducted by official research partner TNS India at six metros, 25 State capitals and 25 adjoining rural areas. Ernst & Young verified the data and tabulated the results.

Ajai Kumar, Managing Trustee, FFI, said, “The response to the face-to-face survey conducted were extremely encouraging. Coupled with the fact that reputed organisations like Ernst & Young and TNS India are behind this survey, the winners are undoubtedly consumers’ most preferred brands in India today.”

Winners in the FMCG segment included Priyagold (biscuit), No Marks (mark remover cream), India Gate (branded packaged rice), Mohun’s New Life Cornflakes (breakfast cereals), Sugar Free Gold (sugar substitute) and Anchor (toothpaste), among others.

In the Consumer Durables segment included Bajaj Fans, Godrej Eon (refrigerator), Luminous Inverter, Anchor (switches and boards), Euroclean (vacuum cleaner), ZeroB, and Aquaguard, among others.

In the Services segment, the winners included Blue Dart, Air India, Raj Tours & Travels, and Café Coffee Day, among others.

On winning the awards, Pankaj John Gopi, Branch Manager, Anchor (toothpaste), said, “It is a great achievement that the consumers have supported us as there are other brands also equally well-known in the segment like Colgate or Pepsodent. The Award is a good platform to promote an upcoming company like ours.”

Karan Sehgal, who received the award on behalf of Ozone Pharmaceuticals Ltd for No Marks creame, said, “It is our fifth consecutive win this time. We are the pioneers in mark remover cream, while others have just followed us. We will maintain the trend and trust of our customers.”

The Consumer World Awards was established in 2003 to identify the brands that are most preferred by consumers as ‘Mera Brand’. Mera Brand is a certification by consumers that symbolise the winning brands put together through their product packaging or in their various marketing tolls to validate their leadership in the market that eventually guides the consumer’s decision to pick the right product or services. Subodhkant Sahai, Union Minister of State for Food Processing Industries, and Sriprakash Jaiswal, Union Minister of State for Home, presented the Awards.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...