ZAPR, the Bangalore based media-tech start-up, has raised an undisclosed amount of funding from Flipkart, Saavn, Micromax and Mu Sigma co-founders - Dhiraj Rajaram and Ambiga Dhiraj. This round also saw participation from existing investors - Dinesh Agarwal, Samir Bangara, Sanjay Nath and Arihant Patni. The funds raised will be primarily used to expand the company’s product portfolio for the media and advertising industry, as well as to scale up the technology team.
With its proprietary technology platform, ZAPR offers services to leading media agencies, brands and broadcasters about media consumption preferences and engagement with audiences across TV, mobile and social universe. Over the past year, ZAPR has richly added to its data repository, which is now over 100 times larger than its competitors in India.
Speaking about the latest fundraising round, Sandipan Mondal, CEO, ZAPR says, “We’re excited to have Flipkart, Saavn, Micromax as well as Dhiraj and Ambiga from Mu Sigma join our latest round of funding. These companies have redefined the concept of innovation and have disrupted their respective industries. We at ZAPR, share their DNA of leveraging technology to solve intractable problems and their participation in this round, along with the tremendous support we’re received from the media and advertising industry, further reinforces our beliefs.”
As the importance of seamless 360 degree marketing increases for brands, ZAPR’s ability to connect the TV screen with the mobile screen, ensures that the same user can now be engaged across several mediums. Brands are increasingly looking to move their budgets from TV to mobile and the ZAPR platform is suitably positioned to catalyse that shift.
“With mobile and internet bringing in a paradigm shift in the way media is consumed, ZAPR is surely looking at a very exciting growth road-map. The team has firm grounding in terms of understanding of the media ecosystem. We are confident that with a well-defined strategy and innovation, it will have a unique position in the media space,” added Nishant Verman, Sr. Director- Corporate Development, Flipkart.
ZAPR has been working closely with numerous media veterans like Samir Bangara, formerly MD Disney (Digital) and currently Co-Founder, MD Qyuki, who has been associated with ZAPR as an angel investor and mentor supporting the team on strategy and fund raising. Other media and technology veterans such as Roshan Abbas, Naveen Tewari, Vijay Shekhar Sharma and Rajesh Kamat, are also investors in ZAPR.