Flashmobs, motorcades rev up Hutch Delhi Half Marathon mood

Flashmobs, motorcades rev up Hutch Delhi Half Marathon mood

Author | exchange4media News Service | Saturday, Sep 30,2006 7:40 AM

Flashmobs, motorcades rev up Hutch Delhi Half Marathon mood

Hutch Delhi Half Marathon, which will be held in the Capital on October 15, has lined up some interesting on-ground activities like Flashmobs and Motorcades throughout the city. Flashmobs comprising a group of youngsters dressed in pink have managed to attract crowds and registrations for the marathon.

These mobs appear at crowded malls in Delhi and the NCR region and indulge in five minutes of workouts.

Motorcades, too, have been creating quite a buzz for the sporting event. The motorcades comprise four motorcycles with a group of runners running alongside, carrying flags that remind onlookers about Delhi’s date with the Marathon.

Commenting on these on-ground activities, Sanjoy Mukerji, Operations Director, Hutch, said, “These activities are just manifestations of what is going to happen on the day of the Marathon. They are an invitation to the people of Delhi to participate in an event of international stature. The people of Delhi have shown their solidarity by making that Marathon of 2005 a success; we urge them to do the same this year.”

He further said, “‘Manzil Haasil Karo’, the anthem composed by the Colonial Cousins for the Hutch Delhi Half Marathon, celebrates human endeavour and spirit and is loaded with energy. It’s running on Radio Mirchi and will continue till Marathon is over. The print ads broke two weeks ago in all the main dailies. A TVC broke two days back in all the entertainment and news channels as well as several cinema halls here. We have been running outdoor ads for some time now.

O&M is handling the Hutch Delhi Half Marathon account.

Also see

Hutch Delhi Half Marathon slated to be held on October 15


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