Top Story

e4m_logo.png

Home >> Marketing >> Article

Flashed Yesterday: Coca-Cola cans Tendulkar's 100th Hundred in gold

20-March-2012
Font Size   16
Share
Flashed Yesterday: Coca-Cola cans Tendulkar's 100th Hundred in gold

To commemorate Sachin Tendulkar’s 100th century, Coca-Cola has unveiled a limited edition golden can, featuring Tendulkar’s picture along with statistics of his selected 10 centuries.

Sachin Tendulkar is Coca-Cola’s ‘Happiness’ ambassador, and nine cans in different colours, featuring his different centuries have already been unveiled in 2011. The 10th can had been held back till his 100th century.

According to Atul Singh, President and CEO, Coca-Cola India and South West Asia, Tendulkar has spread happiness and joy ever since he held the cricket bat in his hand. "It is not just his on-field achievements but also his off-field conduct that makes him a role model for millions of people around the world,” he said.

“Today, he sits at the pinnacle of international cricket and we at Coca-Cola India compliment and salute his achievement of the 100th Hundred. He is a part of the Coca-Cola family, and our entire system joins the country in the revelry and celebrations, by releasing the special edition Coca-Cola can – our tribute to the master," Singh added.

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands