Top Story

e4m_logo.png

Home >> Marketing >> Article

Flags Communications bags marketing mandate of Kairali Ayurvedic Group

05-January-2016
Font Size   16
Share
Flags Communications bags marketing mandate of Kairali Ayurvedic Group

Kairali Ayurvedic Group has appointed Flags Communications as its marketing communications agency. Flags will be responsible for providing integrated and end-to-end marketing solutions, to strengthen brand engagement across all platforms - Print, Broadcast, Digital, Outdoor and Social.

 Flags have been tasked with drawing on 360 degree strategic communications expertise which include advertising, marketing, PR and digital to creatively engage customers and investors of Kairali on a nationwide scale. It brings vast experience, in-depth knowledge and perceptive insights to each product launch and conference it undertakes.

 K.V.Ramesh, Managing Director, Kairali Ayurvedic Group, said, "We were looking for an agency that can partner with us closely in our growth story. Flags Communications’ deep experiential knowledge of emerging markets and capability to seamlessly implement national product launches, with deep public relations expertise will be invaluable in strengthening our presence. The company's strategic understanding of the Ayurvedic industry gives us confidence to believe that this will be a successful alliance. We look forward to a long term and mutually beneficial relationship.”

 PKD Nambiar, Managing Director, Flags Communications said, “Kairali is just not any other client for Flags. By partnering with Kairali, we have signed up with its philosophy of promoting ayurveda to the deepest corner of this country. Our mandate is to facilitate building and enhancing their corporate reputation, create visibility for their brand through contemporary and cutting edge communications.  Kairali   has tremendous expectations from us, and backed by our expertise we are confident of meeting them.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.