Kairali Ayurvedic Group has appointed Flags Communications as its marketing communications agency. Flags will be responsible for providing integrated and end-to-end marketing solutions, to strengthen brand engagement across all platforms - Print, Broadcast, Digital, Outdoor and Social.
Flags have been tasked with drawing on 360 degree strategic communications expertise which include advertising, marketing, PR and digital to creatively engage customers and investors of Kairali on a nationwide scale. It brings vast experience, in-depth knowledge and perceptive insights to each product launch and conference it undertakes.
K.V.Ramesh, Managing Director, Kairali Ayurvedic Group, said, "We were looking for an agency that can partner with us closely in our growth story. Flags Communications’ deep experiential knowledge of emerging markets and capability to seamlessly implement national product launches, with deep public relations expertise will be invaluable in strengthening our presence. The company's strategic understanding of the Ayurvedic industry gives us confidence to believe that this will be a successful alliance. We look forward to a long term and mutually beneficial relationship.”
PKD Nambiar, Managing Director, Flags Communications said, “Kairali is just not any other client for Flags. By partnering with Kairali, we have signed up with its philosophy of promoting ayurveda to the deepest corner of this country. Our mandate is to facilitate building and enhancing their corporate reputation, create visibility for their brand through contemporary and cutting edge communications. Kairali has tremendous expectations from us, and backed by our expertise we are confident of meeting them.”