Top Story

e4m_logo.png

Home >> Marketing >> Article

'Finding Dory' to raise Rs 20 crore from brand tie ups in India

17-June-2016
Font Size   16
Share
'Finding Dory' to raise Rs 20 crore from brand tie ups in India

Disney is already in a happy spot. Around 16 brands across different segments have come on board to associate with its next release (which is a Disney-Pixar production), ‘Finding Dory,’ the sequel to ‘Finding Nemo’.

Myntra, Macmerise, Bioworld, Parragon India, My Baby Excel, Hamee, Hamleys and Firstcry have partnered with Disney to launch brand merchandise and ecommerce tie ups. The associations are speculated to bring in Rs 20 crore to the studio according to sources.

The associations include branded consumer products across categories like apparel, toys, bedsheets, mobile covers, mugs, frames and books. Meanwhile Colgate and Yakult have also tied up for media promotions.

Abhishek Maheshwari, VP and Head, Consumer Products, Disney India, comments, “’Finding Nemo’ was one of the most successful Disney-Pixar movies and we are very confident that the then younger audience, who are now grown up to be young adults/ parents will come to watch ‘Finding Dory’ and at the same time introduce the franchise to their young ones. It’s heartening to see Indian brands opening doors to collaborate with animated films and we are proud to have as many as 16 brands on board, which is by far the highest for any animation film.”

Supam Maheshwari, CEO, Firstcry.com adds, “We constantly look at opportunities to bring the Disney stories and characters alive through our collaboration with their popular franchises. For Finding Dory, we have launched a range of T-shirts for infants and kids.  The association with Disney is perfect for magical storytelling through fashion design.”

“Finding Dory’ is one such successful story where we are seeing a lot of traction on the sales front. We are planning multiple activities across our stores in association with Disney over the next two weeks to promote the movie and the merchandise,” said Manu Sharma, Head of Products, Hamleys

Myntra launched an apparel collection for the much anticipated Disney film. Abhishek Verma, Head, Myntra Fashion Brands says, “The in-house brand, YK (Yellow Kite) has specially associated with Disney for a fun filled Finding Dory kidswear collection. We are extremely excited about our collaboration and look forward to its success."

Disney India’s marketing and promotional strategy for ‘Finding Dory’ (which is releasing today) focuses on two key points: Reaching out to ‘Finding Nemo’ fans and building affinity towards Dory, especially with kids. This included tie-ups with media houses to host special activities. It has also partnered with PVR cinemas, Imagica and Hamleys for character-centric activities.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship