Top Story

e4m_logo.png

Home >> Marketing >> Article

Fiat Chrysler Automobiles India strengthens core team with senior level appointments

30-April-2016
Font Size   16
Share
Fiat Chrysler Automobiles India strengthens core team with senior level appointments

Fiat Chrysler Automobiles (FCA) India has announced senior level additions to its core team with Rahul Pansare joining as the new Head of Marketing and Sushant Balsekar, the new Head of PR and Corporate Communications. These appointments come at a significant time as FCA gears up for the launch of JEEP in India and also planning for the next generation of FIAT products.

 Both Pansare and Balsekar have vast and a variety of experience in their respective functions and come to FCA India after having worked extensively with global automobile corporations.

 Commenting on the two appointments, Kevin Flynn, President and Managing Director, FCA India Operations, said, “I am delighted to welcome Rahul Pansare and Sushant Balsekar to the FCA India team. They both are strong and dynamic leaders in their respective functions and will help strengthen FCA’s presence in India. They come in at a crucial time as we are steering the organization into an all-new phase of development.”

Pansare, a Mechanical Engineer and Management post graduate, comes to FCA with 15 years of diverse experience in Sales and Marketing across domains such as FMCG, Entertainment and Automobiles. His association with FIAT goes back to 1999 when he started his career at FIAT India as an engineer. Prior to joining FCA he was the Head of Communications in Volkswagen Group Sales India and the Brand custodian for their entire range of products. He played a vital role in developing innovative campaigns and sustaining market share for the Polo and Vento Brands in India. Passionate about creating strong impactful marketing campaigns, he sees JEEP as the next big Brand to look out for in the Indian market and is excited about launching and establishing the iconic Brand in India.

Balsekar, an Automobile Engineer has 16 years of work experience spanning Automotive Journalism, Automotive PR Consulting, Corporate, Product, Brand and Strategic Communications as well as Marketing Communications. Prior to joining FCA he was a dedicated Communications Consultant to General Motors India. He has previously worked in Nissan Group of India, Ford India and Ford Asia Pacific and Africa in a variety of communication roles. Through his career in Automobile PR and Communications he led several product launches and external communications initiatives. Among many other assignments, he was responsible for the planning and the market launch of the Ford EcoSport in India and also developed Product Communications Strategies for the company across the Asia Pacific and Africa region. Balsekar will be taking charge from Marius D’Lima, a highly respected PR and Communications veteran, who will soon retire from FCA India.

Flynn added, “We envisage Marius will however remain associated with the organization going forward as an external support when required on certain select projects.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean