Top Story

e4m_logo.png

Home >> Marketing >> Article

Fiat celebrates first anniversary, unveils upgraded Palio

04-October-2002
Font Size   16
Fiat celebrates first anniversary, unveils upgraded Palio

To celebrate the first anniversary of `Palio' on Indian roads, Fiat India Private Ltd unveiled an upgraded range of the model, replacing its earlier line-up. Commercial deliveries will commence from October 7.

Refinements in the Palio anniversary range include painted bumpers, a rear wheel arch carpet for all base versions, enhanced fabric upholstery design, a two-toned dashboard, seat belts for rear passengers and fifth door inner trim. An additional colour for the car - hazel grey - is also being offered.

The new range is priced (ex-showroom, Delhi) at Rs 3,69,900 for the Palio EL MS, Rs 3,96,900 for the Palio EL PS, Rs 4,29,900 for the Palio ELX, Rs 4,55,000 for the Palio Sport and Rs 5,31,500 for the Palio (1.6) GTX.

According to sources Fiat India is taking a serious look at the multi utility vehicle (MUV) segment with its `Doblo' model currently undergoing tests.

Total sales in September 2002 amounted to 1,503 cars, up from the previous corresponding level of 1,382 cars. Approximately 44 per cent of Fiat India's sales come from the western part of the country, 34 per cent from the north and the east and 22 per cent from the south. In its first one year, more than 33,000 Palios were sold.

Sales of the Palio are projected to get a further fillip once the diesel version of the car is out in the market early next year. The prototype diesel Palio sporting a 1900 cc engine was also unveiled to the media at the plant.

Fiat India continues to make the Uno, though against orders. At present, orders average 100-200 cars per month, a large part of that being for the car's diesel version.

Over the three years - 2000, 2001 and 2002 - Fiat would have invested $150 million in its Indian operations.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business