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FedEx ties-up with UTV for in-film placement in ‘Hattrick’

16-March-2007
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FedEx ties-up with UTV for in-film placement in ‘Hattrick’

FedEx Express, the express transportation company, has secured its first in-film placement in an Indian movie. UTV Motion Pictures produced ‘Hattrick’ will feature FedEx playing a key role in the film. The film is set in the backdrop of cricket and will be released on March 16, 2007.

“We are committed to delighting our customers and constantly explore ways and means to connect with them. We decided to tie-up with ‘Hattrick’, as the movie brings together the two greatest passions of our Indian customers,” said Jacques Creeten, VP-India, FedEx Express.

“Hattrick is a simple story about individuals committed to achieving their goals and their ultimate victory over adversities. We are very happy to associate with FedEx, who also believes in going that extra mile to make a difference in the lives of its customers,” said Siddharth Roy Kapur, Sr. VP, Marketing & Communications, UTV.

An official communiqué stated: “One of the reasons why this film was chosen for the tie-up is that cricket as a mass sport, upholds some FedEx brand values, like teamwork and reliability.”

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