Top Story

e4m_logo.png

Home >> Marketing >> Article

Fedders Lloyd to market JVC audio and video brands in India

04-December-2007
Font Size   16
Share
Fedders Lloyd to market JVC audio and video brands in India

Electronic goods manufacturer Victor Company of Japan Ltd (JVC) has joined hands with air-conditioner maker Fedders Lloyd Corporation Ltd (FLCL) to bring top-of-the-line JVC consumer electronic products into the Indian market. JVC will market its audio and video brands through FLCL across India.

FLCL and JVC’s core target audience is 70 per cent of Indian population, who are below the age of 35. The two companies will jointly investing $30 million to create a space for the JVC products in this highly competitive Indian consumer electronics market. During the fiscal period 2008 to 2010, JVC plans to expand its sales in India by more than $200 million.

B R Punj, Chairman and MD, FLCL, said, “JVC and FLCL have concluded this new agreement based upon its judgment that the two companies can work together in cultivating the Indian market with the unified sensibility towards the market and its customers. There will be an ideal synergy to maximise customer satisfaction through our approach for innovative and quality products, and it will be in line with JVC’s brand statement of ‘The Perfect Experience’. I am sure that together we will create truly moving experiences and provide total satisfaction for our customers.”

Kunihiko Sato, President, JVC, said, “For all our consumer audio and video products, JVC has decided to unify the marketing efforts through a strong partnership with a company which has nationwide network of dealers, for the purpose of building an organisation structure that can expand sales in India and take advantage of current and future market.”

Sanjeev Wadhwa, Vice President-Sales and Marketing, FLCL, said, “The marketing strategy is not just to target the consumers demographically, but psycho-graphically as well, through organised retail tie-ups so that consumers can have complete experience of the electronic goods. About $8-10 million has been allotted for mass media campaigns. We will be adopting aggressive brand building initiatives to increase brand awareness and brand visibility. The campaigns will kickstart from January 2008.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancemen...

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform