Fashion Design Council of India (FDCI) will work towards the corporatisation of brands and make the fashion business more organised, said Rathi Vinay Jha, Director General, FDCI, on the concluding day of Lakme India Fashion Week.
"There will be no infrastructure set aside for this but we would be working with companies and designers to get the fashion industry more organised and enhance the marketing activities both in India and abroad," she said. Jha said that workshops, seminars and training programmes would be held towards this end.
On how the seminar fared this year, she said, "It has been a good performance from the designers and it has worked well in their favour. I spoke to couple of them and they said that they have done better business this year in comparison to last year." Jha refused to reveal the exact figures of the business dealings.
Interestingly, FDCI has planned to come up with two fashion events in 2006. This would facilitate the council to showcase the two seasons. Jha said, "One event will be in Delhi and the other could be in Bangalore, Mumbai or Chennai. The second venue has not been decided so far but could be one of these three cities." She said that most of the sponsorship contracts are ending this year and the discussions are being held on whether the existing sponsors would want to continue. "We would have to wait and watch on whether Lakme would want to continue their association with the fashion event," she said.
Jha said that FDCI is very happy with the way the fashion event has gone. "There have been no glitches at all. In fact, when we put designers back to back there was no lapse in anyway. It was well coordinated and the backstage particularly was handled well. The stall area is one element which needed to be more organised and we would look into this in the subsequent shows," she said.
Asked on whether they would renew their contract with IMG, she said, "After this event, the dialogue will begin with IMG on the future associations. In fact, there are a number of companies that have made presentations to us and we haven't really finalised on any future tie-ups." Wizcraft, Nine Yards, 360 degrees and Percept are some of the contenders who have made their presentations to FDCI. On the forthcoming events, she said, "No dates have been finalised as yet."
Jha added that a conscious effort would be made by FDCI to educate the media on the fashion industry. Taking a dig at the media for sensationalising the event, she said, "We want media to be more educated about the fashion industry. For future events, we intend to cut down the media hype so that serious business takes place during the event."