Top Story

e4m_logo.png

Home >> Marketing >> Article

Fcuk to enter India ties up with Timex

11-March-2004
Font Size   16
Share
Fcuk to enter India ties up with Timex

The UK-based designer brand Fcuk is entering the Indian watch market through a tie-up with Timex Watches. This follows close on the heels of Tommy Hilfiger watches tying up with Titan Industries.

Timex will be undertaking the marketing and distribution for Fcuk in India. Priced between Rs 6,000 to Rs 11,000, the Fcuk range will be available in 27 designs, targeting the premium end of the market.

The recent move by both Tommy Hilfiger and Fcuk is an attempt by international designer brands to cash in on the premium end of the market which is seen to be growing rapidly.

Kapil Kapoor, managing director of Timex Watches and regional director, south pacific and India, and also the spokesperson for Fcuk in India said, “We are delighted to bring this brand in India, which has already created waves worldwide.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education