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FCB Interface appoints Gulshan Singh as Executive Planning Director

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FCB Interface appoints Gulshan Singh as Executive Planning Director

In a significant development, FCB Interface, on Wednesday, announced the appointment of Gulshan Singh as Executive Planning Director. In his role, Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface.

In his career spanning 15 years, he has worked across research, consulting, and account planning at companies such as TNS Middle East and Africa, DHL Europe, Lowe Lintas, and JWT.

He has won multiple Effies and has worked with some of the most reputable brands such as Tata Tea, Tanishq, P&G, GSK, Nestle, GM, Makemytrip, Spicejet, Britannia, Marico, and many more. 

Most recently, Singh was in senior planning roles in Lowe Lintas in Bangalore, and JWT and Publicis in Delhi.

Commenting on the appointment, Joe ThaliathChief Executive Officer, FCB Interface said, “Gulshan’s acumen to couple consumer insights with hardcore data and analytics makes him the perfect fit for the role. We are delighted to have him on board. His drive, insight, and clutter breaking solutions will help us pen a new chapter in the FCB Interface growth story, and we look forward to that.” 

Speaking about his new role, Singh said, “To me, this is a homecoming of sorts, and it is fantastic to be back in this environment that places such a premium on strategic thinking and rigour. And more importantly, in using this thinking as the bedrock of developing the creative product, all with the clear objective of encouraging behavior change. I look forward to partnering with the superb talent we have here to drive this mandate.”

An MBA from HEC Paris, Gulshan’s interests include behavioral economics, military history, and gaming.

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