Top Story

e4m_logo.png

Home >> Marketing >> Article

FCB Interface appoints Gulshan Singh as Executive Planning Director

13-April-2017
Font Size   16
Share
FCB Interface appoints Gulshan Singh as Executive Planning Director

In a significant development, FCB Interface, on Wednesday, announced the appointment of Gulshan Singh as Executive Planning Director. In his role, Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface.

In his career spanning 15 years, he has worked across research, consulting, and account planning at companies such as TNS Middle East and Africa, DHL Europe, Lowe Lintas, and JWT.

He has won multiple Effies and has worked with some of the most reputable brands such as Tata Tea, Tanishq, P&G, GSK, Nestle, GM, Makemytrip, Spicejet, Britannia, Marico, and many more. 

Most recently, Singh was in senior planning roles in Lowe Lintas in Bangalore, and JWT and Publicis in Delhi.

Commenting on the appointment, Joe ThaliathChief Executive Officer, FCB Interface said, “Gulshan’s acumen to couple consumer insights with hardcore data and analytics makes him the perfect fit for the role. We are delighted to have him on board. His drive, insight, and clutter breaking solutions will help us pen a new chapter in the FCB Interface growth story, and we look forward to that.” 

Speaking about his new role, Singh said, “To me, this is a homecoming of sorts, and it is fantastic to be back in this environment that places such a premium on strategic thinking and rigour. And more importantly, in using this thinking as the bedrock of developing the creative product, all with the clear objective of encouraging behavior change. I look forward to partnering with the superb talent we have here to drive this mandate.”

An MBA from HEC Paris, Gulshan’s interests include behavioral economics, military history, and gaming.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...