Rohit Ohri, Chairman and CEO, FCB India has announced the appointment of Vidyadhar Wabgaonkar to the position of President – FCB Cogito, the Brand Consulting division of the FCB India.
Wabgaonkar has also headed Strategic Planning at FCB Ulka (Mumbai and South) and is currently leading the Strategic Planning effort at FCB Interface, which he will continue to do along with his new responsibility at FCB Cogito.
He is a gold medallist Electronics Engineer and a rank holder fromthe Indian Institute of Management, Kolkata.
In a career spanning two decades, he has handled assignments in marketing, sales, advertising and consulting with companies like P&G, MARICO Industries, Roche Group and Leo Burnett India before joining the FCB Ulka Group.
He has helped build numerous brands including Ariel, Vicks Vaporub, Parachute Coconut Oil, ICI Dulux paint, Mahindra Auto, Mahindra Holidays, Mahindra Truck and Bus, Mahindra Finance, Zee Network, ITC Foods (Sunfeast biscuits), Wipro Consumer Care, Bajaj Electricals, L&T Cement and PSI AIDS awareness project amongst others.
Commenting on the appointment, Ohri said, “FCB Cogito provides a cutting edge to FCB Indiawith the thinking muscle and deep insight that it brings to our business. FCB Cogito has been successful for over a decade now and with Wabs, we look forward to continued growth fromthis unique part of our Group.”
Speaking on his new role, Wabgaonkar said, “I’m very excited about Consulting. It had become my dream career over the years. FCB Cogito has a history of working successfully with leading clients. We, the team FCB Cogito, look forward to living up our history and reputation and to growing our practice further in size and stature.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking