Top Story

e4m_logo.png

Home >> Marketing >> Article

Fashion brand Indigo Nation to host Bangalore’s first speed dating event

03-February-2006
Font Size   16
Share
Fashion brand Indigo Nation to host Bangalore’s first speed dating event

It’s the age of speed dating, and brands targeting the youth are beginning to ride the wave. Fashion brand Indigo Nation, from the house of Indus Clothing, has picked up a property in the ‘5-minute Speed Dating’ event, and will host Bangalore’s first such event on February 10.

Talking about its association with the concept, Arun Sirdeshmukh, Head Marketing, Indus-League, said, “At Indigo Nation, we have always created new styles, new ideas that are ‘contrasting’. We have communicated with young men in the manner in which they comprehend. Speed dating is another platform, which is new. The young are excited about the opportunity it provides to meet new people with a style.”

Indigo Nation had recently launched its ‘Contra Formals’ range of formal wear targeted at men below 30 years. Now it’s dating time with an element of style woven in, and the ‘5 Minute Speed Dating’ would be the first such event in Bangalore, claim the organisers.

As participants register at the apparel brand’s website, they will vie for a chance to meet at least 10 different people in one evening at the event. Though the time spent with each member of the opposite gender will only be five minutes, the brand will get to drive home the message throughout the event and prior to it, through promotions.

Indigo Nation is keen to create a buzz around the event. Besides print advertisements, there will be in-store promotions at all the brand stores to promote the event. In addition to this, the brand’s ‘Loyalty Club’ members are being informed about the event, and being invited to register.

10 male and 10 female participants will be selected from those applying on the site. The face off will be at a club, Spinn. The organisers will mail ideal matches based on scores entered by the participants, for each of their dates.

For Bangalore’s singles, its time to mingle on February 10, courtesy, Indigo Nation. Now this is one brand experience that will be hard to forget, if created right. It might even last a lifetime.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends