Top Story


Home >> Marketing >> Article

Falling prices, increase in sales makes PC buyers and sellers happy

Font Size   16
Falling prices, increase in sales makes PC buyers and sellers happy

Both computer buyers and sellers have reason to be happy. With the price of computers hitting new lows, sales are up marginally in the first half of this fiscal compared to last year. Although no clear numbers are available yet, there are enough indications of the rise in offtake.

Assembled computers have never been so affordable and the prices will continue to slide for quite some time, market experts say, adding that the offtake is marginally up this year. A computer with top-of-the-line configuration (Pentium4 2Gb processor, 128 Mb RAM, 40 Gb hard disk with all standard components) can be brought home for anywhere between Rs 30,000 and Rs 35,000. However, a comparable configuration computer used to cost between Rs 35,000 and Rs 40,000 last year.

The main reason for the fall in prices - to the tune of Rs 5,000 per computer in last two to three quarters - is the substantial reduction in prices of peripherals like monitors, hard-disks, keyboards, etc. Even the prices of optional add-ons like CD-ROMs, UPS and desk jet printers have also plunged in last few months.

The market sources also point out that total cost of ownership for a computer has also come down substantially as the add-on peripherals like printers and UPS systems are much cheaper now.

Increased competition from AMD processors and Linux operating system in a market that was almost monopolised by Intel and Microsoft, is also bringing down the prices.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...