Faith, a market research agency was launched recently with headquarters in Cochin. The agency specializes in detailed market research; with Kerala being the scope of operations. The reason for concentrating only on Kerala is due to the expertise and experience of promoters and professionals. They have been working in the Kerala markets for almost over 25 years- understanding its consumer, trade and market sensibilities.
The agency has setup field supervisors, researchers and filtering mechanism for surveys to be done in any part or whole of Kerala. Faith market research has young professionals who are competent in analyzing data using modern data analyzing techniques and preparing presentations in appropriate, simple and understandable formats. The team also has access to BARC and IRS etc.
According to C Muthu, promoter with over 25 years of experience in the field of advertising and marketing, “Faith has the benefit of quick service delivery time and closer supervision of on-field survey while also being very cost effective.”