Fair One Filmfare Awards don a new avatar

Fair One Filmfare Awards don a new avatar

Author | exchange4media Mumbai Bureau | Thursday, Feb 22,2007 8:10 AM

Fair One Filmfare Awards don a new avatar

The 52nd Fair One Filmfare Awards, presented for excellence in Hindi cinema, have announced the nominees for 2006. The awards have donned a new avatar this year. The Awards will be telecast on Sony television on February 25, 2007 at 7:30 pm.

On the February 24, 2007 the Fair One Filmfare Awards sponsored by Elder Pharmaceutical, along with associate sponsors Bisleri and Ashrafi Finance will hold this annual award night at an indoor venue, exclusively for the film fraternity.

Speaking about the awards, Devashish Sarkar, CEO, WWM said, “The event will be a black tie event held along the lines of the Oscars for the film fraternity. The dance and musical entertainment will be pre-recorded for the TV audience. This twin format will allow both the film fraternity and our film fans to enjoy the evening in the manner they ought to.”

Commenting on the second year of Elder Pharma’s association with the awards, Anuj Saxena, Director, Elder Pharma spoke about this association, “Elder is proud to continue its association with the Filmfare Awards for yet another year. The Fair One Filmfare Awards function is to be very different than in the past - but yet equally spectacular. Elder welcomes the role of celebrating talent and beauty in any field, an undertaking that the company continues to support and encourage through all its ventures, one such initiative being the “Fair One Face of the year Award” category. We hope that this year the Awards will set a trend in the way award ceremonies are held.”

Kunal Dasgupta, CEO, SET India Pvt. Ltd, said, “We are extremely proud of our decade long association with Filmfare- ‘the queen of all awards’. Our conviction in this partnership led to the inception of the 'Sony Face of the Year Award' and the growing popularity of this award category only strengthens our endeavour to applaud women with talent and proven records of excellence in their chosen fields.”

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