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Face2Face: Guinness Records as next level of experiential marketing

Face2Face: Guinness Records as next level of experiential marketing

Author | Deepika Bhardwaj | Monday, Feb 07,2011 11:37 AM

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Face2Face: Guinness Records as next level of experiential marketing

Brands are now getting on to the Guinness Records bandwagon on their way to record books and greater leverage among consumers & competitors.More

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