The exchange4media conclave in Mumbai is all set to unveil on November 16. The 15th edition of the conclave under the umbrella theme ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’ aims to get all industry stakeholders on the same platform to discuss the changing global communication industry, with speciﬁc focus on India.
Media consumption is moving increasingly to the online world. The mobile, long held as a second screen device can now safely called every person's first screen. As eyeballs move to the digital space, brands and ad revenues are also following suit.
The panel discussion will delve to understand how to get the best of traditional media in the digital world. Moderated by Siddarth Banerjee Chief Marketing Officer Vodafone, the stage will have an eminent set of panelists including Sunil Buch Chief Business Officer Zee, Anuradha Aggarwal CMO Marico, Vivek Srivatsa, Head-Marketing for Passenger Vehicle Business Unit, Tata Motors, Mohit Joshi Managing Director Havas Media Group and Mallikarjunadas CR (Malli) – Group CEO, Starcom India.
The discussion also seeks to find answers to key questions: How do marketers and media agencies find the equilibrium when it comes to traditional and digital media usage? Are we approaching digital media with a strategic, long term vision in a manner in which it can aid traditional media? Do media owners, agencies and advertisers have a strategic and long term approach towards role of traditional media in a digital age?
The e4m Conclave is Presented by Dainik Jagran and Powered by Zee Entertainment.