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Experiential marketing gets its own communication platform

11-September-2013
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Experiential marketing gets its own communication platform

The recently concluded 6th convention of Event and Experiential Marketing Association (EEMA) also saw the launch of the ‘Everything Experiential’ magazine and website.

‘Everything Experiential’ will bring the latest from the experiential playground, industry thought leaders, their points of views, marketing initiatives, innovations, insights, and data, among others. The website was unveiled by noted entrepreneur Andrew Paulson.

In reference to the launch, Brian Tellis, President, EEMA said, “Over its six-year existence, EEMA has seen various challenges, celebratory moments, learnings and, most importantly, a coming together of our industry. It is now time to proactively and aggressively take EEMA and all it stands for to the entire experience industry ecosystem. One of the key factors in meeting this end would have to be a strong communication tool that becomes the voice of the industry. Towards this end, we believe that with the coming together of EEMA, which comprises the heart of the industry, and exchange4media, we have the perfect foil in ‘Everything Experiential’. We are extremely excited about this coming together and look forward to jointly making the change.”

Mandeep Singh, Executive Committee member, EEMA commented that ‘Everything Experiential’ has come at the right time, when experiential marketing is becoming critical for brands to connect with their consumers. “It can be the leading platform to connect all related to the experiential industry and help them to share, learn and grow together,” Singh added.

Giving a marketer’s point of view on the new launch, Atul Nath, Managing Director, Candid Marketing said, “Everythingexperiential.com is everything that a marketing professional would like to know about the world of experiential marketing. The vision behind ‘Everything Experiential’ is to bring the various stakeholders of experiential marketing on one platform to create a catalyst for growth.”

 

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