The CMO League, a first-of-its-kind exclusive club for marketers was launched in the Capital yesterday. The League, an initiative by exchange4media, seeks to serve the purpose of high-level knowledge exchange, thought leadership and relationship building among senior-most corporate marketing leaders and brand decision-makers across product and service categories.
Canadian business executive, author, consultant and speaker, Don Tapscott was the guest speaker at the inaugural edition of The CMO League. One of the world’s leading authorities on innovation, media, and the economic and social impact of technology who advises business and government leaders around the world, Tapscott spoke on ‘Microwikinomics: Rebooting Business and the World’. Also engaging Tapscott in an enlightening discussion was Ajit Balakrishnan, Founder, Chairman and CEO of Rediff.
The CMO League has been designed with the idea of bringing together the industry stalwarts to discuss and deliberate on the issues faced by the Indian marketing landscape today. Through power dinners, roundtables, summits and talks involving marketing industry leaders from across the world, the League will create a platform for effective dialogue.
The membership of the club is by invitation and is open to individuals holding a current CMO or Marketing Director or an equivalent position, reporting to a CEO of a company with an annual turnover of not less than Rs 1000 crore ($200 million). A 10-member Advisory Board representing the club members will set the agenda for club activities.