As the exchange4media Group’s premier weekly magazine IMPACT completes 10 eventful years in the industry, the Group is all set to expand the scope of its flagship property, the IMPACT Person of the Year (IPOY), to honour excellence in the ad-media-marketing industry over the entire decade by selecting the IMPACT Person of the Decade.
The aspirational annual IPOY award has recognized excellence in the domain since 2005, and the exchange4media Group is committed to continuing this quest. Therefore, along with the much awaited IPOY 2014 this year, the Group seeks to recognize the one individual who has made maximum and far-reaching impact and influenced the industry significantly over the last decade.
Every year, the IMPACT Person of the Year award is presented to one person or group of people chosen by their peers in the industry for significant work in the domain of media, advertising and marketing. The nominees are those that have made a substantial contribution to his/her own business as well as industry bodies. Further, the practices adopted by him/her should have had far-reaching effects in the foreseeable future.
Past winners of the IPOY Award include Vineet Jain, Managing Director of the Times Group (2013); Ambika Soni, former Minister for Information & Broadcasting (2012); Agnello Dias, Founder, Taproot India and Haresh Chawla, then Group CEO, Network18 and Viacom18 (2011); Uday Shankar, CEO, Star India (2010); Rajesh Kamat, then CEO of Colors (2009); Raghav Bahl, Founder, Network18 and Lalit Modi, former IPL Commissioner (2008); Vijay Mallya, Chairman, UB Group (2007); Rajdeep Sardesai, then Editor-in-Chief, CNN-IBN (2006); and Peter Mukerjea, then CEO of Star India Network (2005).
Watch out for the IMPACT Person of the Decade!
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking