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Eureka Forbes may enter cookware segment soon

28-July-2004
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Eureka Forbes may enter cookware segment soon

Eureka Forbes Ltd, a Shapoorji Pallonji group company, is planning to enter the cookware segment soon.

The company is currently test marketing the new imported range in Pune which is being promoted on a good health and hygiene platform.

The Rs 510-crore Eureka Forbes currently makes Aquaguard range of water purifiers, Euroclean range of vacuum cleaners and air purifiers. The company also has a security division.

According to R Ganguly, associate vice-president of Eureka Forbes Ltd, the cookware range is currently being promoted in Pune by a dedicated team comprising of women. “All the products are specially designed to consume less oil and therefore doesn’t pose any health hazard,” Mr Ganguly said.

During the current year, Eureka Forbes is eyeing a turnover of Rs 600 crore. This is because the company is expecting a surge in demand for its customised security products fit for use in households. The company is also planning to open a series of ‘Eureka Home Stores’ across 12 cities by end-2004. “These stores will stock home appliances products made not only by us, but also by other manufacturers. It is aimed at offering a wider choice to customers,” Mr Ganguly said.

Eureka Forbes, however, will stock only those products in the Home Stores that it currently sells through distributors. The company plans to cover the B1 cities first before setting up these stores in the metropolitan cities.

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