Top Story

e4m_logo.png

Home >> Marketing >> Article

Escorts ropes in Amitabh to endorse tractors

06-September-2002
Font Size   16
Share
Escorts ropes in Amitabh to endorse tractors

Escorts has roped in Amitabh Bachchan to endorse tractors. The promotional films and television commercials made at a cost of around Rs 1 core is being shot by Rakesh Mehra, who directed Bachchan in the Hindi thriller Aks.

For Bachchan, who is the brand ambassador for ICICI Bank and has been endorsing other products like Pepsi and Parker pens, this campaign could well be closest to his heart. His daughter is married into the Nanda family, promoters of Escorts. No wonder, he is doing it free.

According to company soruces Amitabh has already shot one film in Jaipur while the second is being shot in three locations: Mumbai, Punjab and Chennai. The print and film will talk about the product benefits and how well it goes with Bachchan’s personality.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India