Top Story

e4m_logo.png

Home >> Marketing >> Article

Eros Now announces strategic partnership with Sachin Tendulkar-backed Smartron

10-June-2017
Font Size   16
Share
Eros Now announces strategic partnership with Sachin Tendulkar-backed Smartron

Over-the-top (OTT) entertainment platform, Eros Now, on Friday, announced a strategic partnership with Smartron, a Sachin Tendulkar-backed Hyderabad-based IoT start-up, to provide its extensive entertainment repertoire to Smartron smartphone customers. Eros Now will be the exclusive digital OTT service for entertainment content on all Smartron devices.

As their preferred partners, Eros Now will provide its vast repository of movies, television shows, music, originals and regional content across multiple languages such as Tamil, Telugu, Malayalam, Bengali, Punjabi and Marathi to all Smartron customers. Eros Now will leverage from Smartron’s extensive marketing campaigns and packaging to promote the partnership.

The smartphone user base in India reached 300 million in 2016 with the market growing by 18% as per a report by Counterpoint’s Research, paving the way for India to become the second-biggest smartphone market in terms of active unique smartphone users.

Commenting on the association, RishikaLulla Singh, CEO, Eros Digital said, “With high smartphone penetration and an all-time rise in content consumption on handheld devices, we are happy to join hands with Smartron as this strategic partnership strengthens our philosophy of bringing entertainment at audience fingertips anytime, anywhere”.

“We are excited to partner with Eros Now as we get ready to roll out our highly intelligent and customized entertainment experience through our tronx platform. All of our tronx users can experience great entertainment seamlessly across all our existing smart devices like the tphone, tbook, srtphone and the soon to be launched devices and beyond. We believe in making life smarter and simpler and, with this, even more people can tap into the incredible capabilities of our tronxIoT platform” said Mahesh Lingareddy, Founder and Chairman, Smartron.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.

According to the latest IRS data, print magazines in India added 3.8 crore new readers, which is almost 75 per cent jump in total readership