Equitas Holdings Limited (Equitas), a diversified financial services provider has given its mandate to FCB Group for the launch of its proposed small finance bank. FCBInterface Chennai office will be responsible for launching the brand nationally.
Speaking about the association, P.N. Vasudevan, Managing Director, Equitas Holdings Ltd. said, “We are happy to have FCBInterface as our creative partner. We are assured that their comprehensive understanding of consumers and their strategy led creative approach will help launch and position Equitas Small Finance Bank successfully across the country.”
Commenting on the win, Joemon Thaliath, CEO, FCBInterface adds, “We are thrilled to be working on the Equitas Small Finance Bank brand. Equitas has been a revolution in the micro-finance industry. Be it leveraging technology to enhance financial inclusion, or the several social welfare initiatives, they have always set the norms for the rest. We are confident that Equitas Small Finance Bank will also be a revolution in the banking sector and we are delighted to be a part of it.”