As we get closer to the entry deadline for country’s first marketing awards event, exchange4media has already received 180 entries. The top categories are brand activation with 36 entries, digital marketing, social media, mobile marketing with 32 entries, and new brand, product or service launch with 14 entries. IMA will have a rigorous two-stage judging process. The judges will look to reward innovation, strategic thinking, results and key outcomes that contributed value to the respective organisations.
The Grand Jury
Three new members-Harit Nagpal of TataSky, Kamal Bali of Volvo India, and Saugata Gupta of Marico-have joined the jury of brightest industry leaders who will be part of the IMA jury headed by Vinita Bali, former Managing Director, Britannia. Besides these members, Amarnath Ananthanarayanan, CEO and MD at Bharti AXA General Insurance, Amit Burman, Vice Chairman at Dabur, Prema Sagar, Principal & Founder at Genesis Burson-Marsteller, Ranjan Kapur, Country Manager – India at WPP, Sangeeta Pendurkar, Managing Director at Kellogg India, Sukumar Ranganathan, Editor at Mint, Thomas Puliyel, President at IMRB International, Mumbai, and Vijay Subramaniam, Managing Director - India & South East Asia, Bacardi India form the jury that will decide which entries sweep the awards this year.
The Pre-screening Jury
The members of the pre-screening jury have also been announced. Debabrata Mukherjee of Coca Cola, Vivek Sharma of Philips, Dinesh Garg of TTK Prestige, Devender Chawla of Future Group, Prabhakar Tiwari of Ceat India, Aarti Ahuja of TCNS Clothing, Girish Shah of Godrej Properties, Sandipan Ghosh of Ruchi Soya Group, Anshul Punhani of Monster.com, Sandeep Aurora of Intel, and Apurva Chamaria of HCL will form the pre-screening jury. They will begin screening the entries during the first week of November.
With an aim to advance the marketing profession, unlock the potential of ideas, markets and businesses and realise their true value for customers and organizations, IMA 2014 is looking at setting new standards of marketing excellence, while recognising and honouring creativity, originality and effectiveness delivered by marketers.
Vinita Bali, former Managing Director, Britannia, who will be heading the jury at the Indian Marketing Awards 2014, feels that the most significant challenge for marketers is driving the concept that “brands are businesses” right through the company. “This implies that the entire value chain of brands must be designed and engineered to deliver sustainable and profitable growth. The “business of brands” therefore, becomes the rallying cry for the company and not just its marketing department or brand managers. That also means that brands and the business they generate become an increasing part of conversation in board rooms.”
Jury member, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller, said, “I am looking forward to see the IMA Awards recognize the best of campaigns that are creative, have a high recall and have left an impact on the business and consumers as well.”
“I am hoping to look at the innovation of the marketing community and the impact that the Indian marketing fraternity has had on building brands especially the smaller ones,” said Amarnath Ananthanarayanan, CEO & MD, Bharti AXA General Insurance. He is also part of the jury.