According to Arthur Andersen report, the entertainment industry is expected to grow by 15-20 per cent annually in the next five years with television emerging as the fastest growing segment.
According to the report, Television’s share in the total revenues is estimated to increase to 65 per cent over the next five years from the current 50 per cent. The entertainment industry’s size has grown to about Rs 12,800 crore in 2001.
Arthur Andersen will be presenting the report on the status and feature of entertainment industry at the Ficci convention today.
The report also says that, Pay-TV revenues will grow annually at 25 per cent for the next five years even as there is an increasing trend towards “bouquetisation.” Subscription revenues will see a substantial jump and will account for 35 per cent share in the total revenues over the next five years.
Total ad spend on TV will go up from 38 per cent to 41-42 per cent in the next five years.
Source: Financial Express