Top Story


Home >> Marketing >> Article

Entertainment Industry expected to grow by 20%: Arthur Andersen

Font Size   16
Entertainment Industry expected to grow by 20%: Arthur Andersen

According to Arthur Andersen report, the entertainment industry is expected to grow by 15-20 per cent annually in the next five years with television emerging as the fastest growing segment.

According to the report, Television’s share in the total revenues is estimated to increase to 65 per cent over the next five years from the current 50 per cent. The entertainment industry’s size has grown to about Rs 12,800 crore in 2001.

Arthur Andersen will be presenting the report on the status and feature of entertainment industry at the Ficci convention today.

The report also says that, Pay-TV revenues will grow annually at 25 per cent for the next five years even as there is an increasing trend towards “bouquetisation.” Subscription revenues will see a substantial jump and will account for 35 per cent share in the total revenues over the next five years.

Total ad spend on TV will go up from 38 per cent to 41-42 per cent in the next five years.

Source: Financial Express


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...