Mindshare was declared the Agency of the Year at the EMVIES while Hindustan Unilever took home the ‘Client of the Year’ title. The Grand Emvie (Best Integrated Campaign - Consumer Products) was won by Mindshare and PepsiCo. A total of 971 entries were received this year, which is the highest ever in the 16-year history of the event.
Mindshare led the metals tally with 1 Grand Emvie, 8 Gold, 18 Silver and 15 Bronze, adding to a total of 395 points. It was also the agency with the highest shortlisted entries. Brooke Bond’s Red Label ‘6 Pack Band’ for Hindustan Unilever went to win the maximum metals for Mindshare. It was also one of the most cheered campaigns at the award show yesterday night.
The EMVIES Awards 2016 has been reckoned as a gold standard in media awards. With over 29 per cent increase in agency participation, the awards have further grown in impact and inclusivity. The 2016 awards were adjudged by an eminent jury panel of 225 Media and Marketing professionals through intensive judging sessions held in Mumbai and Delhi. The winning agencies represented successful initiatives and campaigns that emerged victorious on counts of originality & uniqueness, impact and relevance to the brand.
Speaking about the intent and objective of the awards, Punitha Arumugam, Chairperson - EMVIES Committee said, “In today’s day and age of extensive media exposure, the greatest challenge is to create clutter breaking communication that is impactful, optimal and delivers the brand message. As always this year too at the EMVIES we have seen works by media agencies that have not only been pioneering and engaging but also helped change mindsets and helped drive resonance for the brand.”
Speaking about the scale and response to the awards Vikas Khanchandani, Co-Chairperson - EMVIES Committee said “The response to EMVIES this year have been the highest ever with record number of entries clearly indicative of popularity of the awards. The works entered has been extremely encouraging and impactful showcasing the changing dynamics of both clients and agencies towards curating campaigns through content to deliver ROI, outreach and execution scale.”
In his welcome address Raj Nayak, President of The Advertising Club said, “In its 16th year, the EMVIES has grown from strength to strength and this year has established a new record in the number of entries. With a jury consisting of over 225 media professionals and clients with judging held across Mumbai, Bangalore and Delhi, he said that this has been a mammoth exercise in making the process transparent.”