EMI Virgin has inked an exclusive distribution agreement with boutique music label IndiaBeat. IndiaBeat, which has had a popular presence on the Internet as an online radio station and music-related social networking site since 2006, covers the genres of Indian classical, jazz, progressive rock and fusion music.
“India is a vast nation with diverse musical tastes. Classical, jazz and fusion music performances, while very well attended, have a poor co-relation to CDs sold. Thus, it is IndiaBeat’s clear objective to help popularise and sustain niche genres for the discerning music lover in India,” said Samiran Gupta, Co-Founder, IndiaBeat.
He further said, “A marketing kickoff with a sampler is expected later this month. We have license for certain musicians whose tracks will come out. They include Sanjay Mishra, Pete Lockett, Amit Chatterjee, Broto Roy, Amit Heri, Henrik Andersen, and Shashank, among others. The tracks would be available in all music shops, and later on the Internet.”
Regarding promotional plans, Gupta said that a music store in Mumbai had proposed to do some promotional shows. “We will be doing in-store promotions with the musicians. We are looking at doing a live show with the musicians this winter,” he added.
Anand Srinivasan, Senior Manager, EMI, said, “We are looking forward to infusing the IndiaBeat catalogue into our repertoire in India. Like all EMI products, our customers can look forward to taking home a rich musical experience each time they purchase from the IndiaBeat catalogue.”
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