Top Story

e4m_logo.png

Home >> Marketing >> Article

Emami ropes in Telugu star Chiranjeevi as brand ambassador

22-July-2005
Font Size   16
Emami ropes in Telugu star Chiranjeevi as brand ambassador

Emami is keeping its faith in its brand ambassadors. Telugu filmstar Chiranjeevi joins the long list of star endorsers for Emami, which includes Amitabh Bachchan, Sourav Ganguly, Sunny Deol, Govinda and Madhuri Dixit. As part of the deal, Chiranjeevi will feature in Navratna Oil commercials, which will hit the media within a month’s time.

On the association, Chiranjeevi said, “As a completely home-grown company, Emami’s track record is fantastic.” Commenting on the success of the company, he added, “Its products are winning accolades not only here but internationally as well. It goes to show the trust, confidence and respect the Emami name commands today. So, there will be great synergy to this association between Emami and myself, which I am sure will be a long and fruitful one.”

Navratna Oil that the megastar will endorse, today enjoys a leadership position as a traditional cool oil, a cure for sleeplessness and headaches. The Rs 100 crore plus brand is currently growing at 11 per cent annually.

Said Harsha V Agarwal, Director, Emami, “For being successful in life, one needs to be stress free, cool and calm. Chiranjeevi has been extremely successful, and inspite of his action hero image, has always been known for his cool and calm personality. This personality and the brand promise of Navratna synchronises well with each other.”

The company said in its release “Aggression is the keyword for the brand in the coming years”. If Chiranjeevi is the ambassador, then there is a definite fit! Chiranjeevi has maintained the top slot in the Telugu film industry for the last two decades. He already has a high-visibility brand endorsement deal with Thums Up, and is easily the most sought after actor in Telugu films. The brand will look to leverage its strengths of geographical spread and brand loyalty through Telugu filmdom’s megastar visage.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.