Top Story


Home >> Marketing >> Article

Emami plans more OTC products

Font Size   16
Emami plans more OTC products

Emami Ltd, positioning itself in the high margins healthcare product market, is planning to introduce a range of over-the-counter products on the ayurveda platform.

The company, which already has a strong presence in OTC healthcare products, plans to launch a baby massage oil, cough and cold products, laxatives, digestives, memory booster and red toothpowder over the next fiscal, Mr Mohan Goenka, Director, Emami Ltd said.

The company is planning to enter the capital market with issue primarily to comply with the Securities and Exchange Board of India (SEBI) rules on promoter holding. At present, the promoters holding in Emami is 97 per cent. Post issue the holding will drop to 89 per cent.

The company plans to issue 50 lakh shares or eight per cent through a book-building route in the early part of March 2005.

The money from the issue will be used for potential acquisitions both in the domestic as well as the overseas markets, Mr Naresh Bhansali, Senior Vice- President (Finance), said.

Six of its power brands in the healthcare portfolio contribute 90 per cent to the turnover. These include Navratna (a Rs 100-crore brand), Boroplus (a Rs 80-crore brand), Sona Chandi Chyavanprash, Fast Relief, Mentho Plus balm and Boroplus Prickly Heat powder.

"Our strength has been innovation in packaging which has helped us to move aggressively in the rural market. Besides, we have only looked at high margin products," Mr Goenka said.

Exports is another area of growth for Emami. The company has two subsidiaries in the UK and Bangladesh to promote Ayucare, ayurvedic healthcare products and Emma, low-end cosmetic products in African markets, West Asia and South Asian markets.


Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

The speakers will deliver addresses on the theme for this year’s conclave: Leveraging Open Innovation to Engage Consumers.

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Zapr Media Labs’ in-depth study shows the iconic show’s penetration in major cities, migration from other top viewed genres and channels, loyalty and other key metrics