The Emami Group on Thursday launched Navratna Cool Talc, the first extension of brand Navratna. Emami has roped in its brand ambassador Shahrukh Khan for the advertising campaign of Navratna Cool Talc, which has been positioned as 'Duniya ka sabse chhota AC'.
Elaborating on the reason for choosing Khan for the advertising campaign, Harsh V Agarwal, Director, Emami, said, "SRK has always been known for his cool and calm personality. The new ad campaign truly communicates the super cooling properties of Navratna Cool Talc and how it lives up to its claim of being the smallest AC in the world. So, there is great synergy between the brand personality and that of Khan."
The campaign will include print, TVC, radio, outdoor and ground level activities. The TVC has been directed by Prahlad Kakkar, while the creative has been done by David.
The company has set aside a budget of Rs 10 crore for this campaign, which is expected to break shortly.