Top Story

e4m_logo.png

Home >> Marketing >> Article

Emami enters packaged honey category under its Zandu brand, charges 35% premium

15-January-2016
Font Size   16
Share
Emami enters packaged honey category under its Zandu brand, charges 35% premium

Indian consumer goods firm Emami has entered into packaged honey category under its Zandu brand. Interestingly, the product is priced at a 35 per cent premium and claims to have no sugar, something which no other player has claimed ever. According to reports, Emami’s entry will make this category a bigger market, and its premium pricing will create a new customer segment. 

This fast growing category, yet less cluttered space, has seen lot of traction since the entry of Patanjali, which has priced its products at a 40 per cent discount over Dabur.

Currently honey is estimated at close to Rs 6.5 billion in category sales, and so far, Dabur has a dominant share of 60-65 per cent. But Emami’s extensive distribution and sales channels, which level up to Dabur and Patanjali, will help it compete in this segment. Moreover, it will be interesting to see the competition with Emami’s extensive consumer products spilling into Ayurveda, with leading celebrities such as Amitabh Bachchan and Parineeti Chopra endorsing its brands.

Emami manufactures products under various categories namely Hair Care, Skin Creams, Talcum Powder and Ayurvedic health care products, the company acquired Zandu brand in 2008 for Rs 700 crore.

 

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world