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Electrolux woos buyers with exciting bargain

Electrolux woos buyers with exciting bargain

Author | Malini Menon | Friday, Oct 22,2004 9:25 AM

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Electrolux woos buyers with exciting bargain

The best part of the festive season is that it has something to offer for everyone. Consumer electronic goods major Electrolux is also upbeat with the spirit and is offering products at breakthrough prices as part of its ‘Great Products Dream Prices’ promotion.

As part of the promotion, Electrolux has launched an exchange offer where the customers can take home an Electrolux Oxigen split air-conditioner at an attractive exchange price of Rs 12,990 or Grill Maxiwave Oven at Rs 4,990. The company would also offer its Fabriguard washing machine at an incredible exchange price of Rs 6,990 and the award winning Ozone refrigerator Frost Free at an attractive price of Rs 10,990.

Electrolux is also offering an extended six-year compressor warranty on its Oxigen Air Conditioners, five-year compressor warranty on its refrigerators, five-year motor warranty on its washing machines and three-year magnetron warranty on Maxiwave Ovens.

While demonstrating the company’s marketing strategy for the festive season, Ajay Kapila, Vice President, Sales and Marketing, Electrolux India, said, “We are committed to offer our customers world-class products at unmatched prices. ‘Great products at Dream Prices’ offer is a testimony of our commitment and we are delighted to join our customers in their celebrations for Diwali.”

“Unlike other brands, which come out with routine festival promotions, under which a select few get some big prizes and the majority get very low or no value from the purchase, Electrolux will offer world class quality products at attractive prices. This will give a definite price benifit to our customers, ” he said.

Electrolux has chalked out an aggressive marketing and promotion strategy. “The company plans to create extensive visibility at the point-of-purchase level through dominant display on the shop floor and on-ground display of product range offerings. The objective is to let the customer experience the products and give them a world class buying experience,” he said.

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