Top Story

e4m_logo.png

Home >> Marketing >> Article

Electrolux to launch ‘Talking Washing Machine’ in India

06-March-2002
Font Size   16
Share
Electrolux to launch ‘Talking Washing Machine’ in India

Electrolux Kelvinator Limited plans to launch the world’s first talking washing machine in India. Branded as ‘Washy Talky’, the product incorporates an Interactive Voice Response System, which guides the user through the entire wash process by voice instructions both in English and Hindi. It is a global first and the technology has been patented, says the company.

The machine also indicates operational errors like overloading and unevenly distributed clothes. The brain of the machine, a Fuzzy Logic Microcomputer, senses the weight of the wash load and decides the optimum wash programme, water level and wash time automatically. Any error is automatically detected and the voice/digital indicators convey the message to the user.

Priced at Rs 20,000, the fully automatic Washy Talky is targeted at a mature consumer segment. The company plans to launch it in a phased manner. The first stage will cover the major metros in April and later be extended gradually to the smaller markets.

Source: Financial Express

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As the country powers towards a digital economy, with hyper-connectivity and access to real-time information at its fingertips, digital OOH aligns itself almost seamlessly with the on-going advancemen...

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform