Top Story

e4m_logo.png

Home >> Marketing >> Article

Electrolux launches fully-automatic washing machine Aurum

23-November-2004
Font Size   16
Share
Electrolux launches fully-automatic washing machine Aurum

Electrolux India, the Indian subsidiary of AB Electrolux, today announced the launch of Aurum – its new top-of-the-line range of fully automatic front-loading washing machines. Electrolux has introduced the new, advanced, fully automatic, front-loading washing machines in 5 and 5.5 kg capacities. The company has also introduced EW757 fully automatic front-loading washing machine in 5 kg capacity.

With the launch of new models, Electrolux washing machine’s portfolio now comprises 10 fully automatic and four semi-automatic washing machines priced in the range of Rs 7,690 to Rs 43,990.

Ajay Kapila, Vice President – Sales and Marketing, Electrolux India, said, “The new range of Electrolux Aurum Tumble wash range has been designed and manufactured at our Butibori plant to cater to the unique needs of the Indian market. Its thoughtful features give the Indian housewives the confidence and convenience to tackle their daily problems of hard water, hand washing of very delicate garments, water shortages, highly soiled clothes of school going children and even sterilising clothes of infants and ailing patients.”

The washing machines, manufactured indigenously at the Butibori plant, are available at a competitive price of Rs 14,990.

Aurum offers a wide range of wash programmes for different fabric types. The new range offers 600–1,000 rpm spin speed to meet all the washing needs of different fabrics. The new features include large inner drum volume, pre-wash with hot water facility to remove toughest of stains, total exchange system for effective rinsing, active magic ball to optimise detergent consumption and ensure best wash results, thermostat for energy saving and Tacho Generator that gives effective wash results even at fluctuating voltage conditions, making the machine best suited for the Indian households and conditions.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education