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Eggfirst bags creative duties for Valentine

03-November-2016
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Eggfirst bags creative duties for Valentine

Eggfirst, a Mumbai-based creative agency, has recently bagged the creative mandate of the lounge wear and lingerie brand Valentine. Ashapura Intimates Fashion Ltd. designs, markets and distributes fashion clothing products under the brand name ‘Valentine’.

After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as online strategy and management.

Harshad Thakkar, Chairman and Managing Director, Ashapura Intimates Fashion said, “We are happy to choose Eggfirst as our creative agency. We chose them as our agency as we found their creative most strategic and fresh. I think they were the only agency which understood a Brand Owners’ concerns“.

Ravikant Banka, CMD, Eggfirst, said, "We are really happy to bag the creative duties after the extensive multiagency pitch. For us, it is an opportunity to infuse fresh energy in the brand and take it to newer heights.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.