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EenaduIndia.com, Outbrain sign exclusive partnership on Content Recommendations

12-July-2016
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EenaduIndia.com, Outbrain sign exclusive partnership on Content Recommendations

Premium content discovery platform Outbrain and EenaduIndia.com, a multi-lingual portal from the house of Eenadu have announced the details of an exclusive partnership that will see the media company deploy the full range of Outbrain Engage solutions to further enhance its digital strategy, drive monetisation and power personalised content journeys.

Outbrain’s personalised content recommendations will be seamlessly integrated across the desktop and mobile sites of EenaduIndia.com and will allow the publisher to fully leverage the Outbrain technology platform to maximise their monetisation opportunities and drive deeper engagement and audience growth.

Sandeep Balani, Director, Business Development India at Outbrain, commented, “We are thrilled to launch a partnership with a great regional publisher like EenaduIndia. Establishing strong relationships with regional Indian publishers will be a key focus for Outbrain in the coming year. Our vision is to drive higher revenue opportunities for publishers, while at the same time delivering detailed analytics and insights that help to power uniquely personalised journeys for our publishers’ core digital users.”

Outbrain has also announced a two-year partnership with Mediacorp. The partnership will see the media company deploy the full stack of Outbrain Engage solutions to further enhance its digital strategy, drive monetisation and power personalised content journeys. Specifically, the arrangement allows Mediacorp’s online properties - Channel NewsAsia and TODAYonline to fully leverage the Outbrain technology platform to drive deeper engagement and audience growth, power key insights and analytics about their core digital users, and maximise monetisation opportunities. As part of the partnership, Mediacorp will also gain access to Outbrain’s revolutionary product – Visual Revenue – which allows publishers to optimise their content pages across multiple channels, devices and screen sizes with technology that gathers real-time insights as they plan, manage and flight content on their homepage or throughout their site.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.