Top Story

e4m_logo.png

Home >> Marketing >> Article

e4m Youth Marketing Summit: Global experts, global perspective

20-January-2011
Font Size   16
Share
e4m Youth Marketing Summit: Global experts, global perspective

The exchange4media Youth Marketing Summit 2011 will see global experts on youths and youth brands share their experiences. The Summit, presented by UTV Bindass and powered by Mudra Concrea, in association with Tuborg, is bringing together youth brands, global and Indian thought leaders and the youth of the country at one forum in Delhi on January 28, 2011.

The keynote address will be delivered by Graham Brown, Founder, Mobile Youth (UK) & Global Chariman - Youth Research Partnership. A business author and speaker on the psychology of communication and media, Brown is the author of the annual ‘mobileYouth’ (2001-09) report and the upcoming book ‘Customers are the Brand’. Since witnessing the growth of youth media and technology, having lived in Japan in the early 90s, Brown, along with business partner Josh Dhaliwal has helped grow ‘mobileYouth’ to serve over 250 clients in 60 countries worldwide – names such as Vodafone, Nokia, Coke, McDonald’s, Telenor, Orange, O2, Verizon, Boost Mobile, the UK Government and the European Commission. Brown is also a judge on the Mobile Marketing Association’s Award Panel and the founder of the Global Youth Research Partnership.

The global leading speakers who will be sharing their expertise and insights include: Mikko Ampuja, Chairman (Europe), Global Youth Research Partnership; Jereon Boschma, Chiarman, Gadfly The Increation Company; and Bernard Hor, CEO, Youth Works Asia, Malaysia, among others.

After working in sales and marketing functions in the telecommunications and media industries, Mikko Ampuja, Chairman (Europe), Global Youth Research Partnership, has been responsible for the business and service development of 15/30 Research, a pioneer of youth research in Finland. Ampuja’s expertise includes finance, media and consumer goods. He is a candid speaker and as the Chair of YRP EUROPE, he has his finger on the pulse of youth trends across all of Europe and is often engaged by leading youth brands as their ‘trend hunter’.

Educated at the Academy of Arts in Arnhem, Jereon Boschma, Chiarman, Gadfly The Increation Company, has worked as a visual artist in Los Angeles, New York, Berlin and Paris. He is a creative director in the communication and advertisement sector since 1992. He specialises in targeting children, adolescents and families. In 1998, he co-founded Bureau Keesie, which has built up an impressive track record of finding solutions for organisations (profit or non-profit) who want to really get in touch with today’s young people. His bureau presented creative solutions to clients, including ANWB, the Dutch Houses of Parliament, Masterfoods (Mars, Mini’s en Snickers), Dutch Rail, Procter & Gamble, Unilever The Netherlands, and various governmental organisations. He is co-author of the book ‘Passed Label and Lifestyle: adolescent communication in an adult perspective’ (2003). His latest book, ‘Generation Einstein, smarter, faster and socially more aware’ (2006), lead to a media hype in The Netherlands.

Bernard Hor, CEO, Youth Works Asia, Malaysia, is a youth engagement specialist, business author, speaker and a passionate social entrepreneur. He has built a dedicated team of insight seekers and conversation seeders spread across Malaysia and Singapore, which are led by highly specialised youth marketers aged not more than 25. He has spoken at the Young Ideas Salon in Mumbai, Jakarta and Shanghai on how to sustainably engage youth through experiential marketing.

The panel discussions will be peppered with global insights provided by panelists like Max Wayne Hegerman, President, Tribal DDB India; Terry Mardi, Music Producer and Media entrepreneur, UK; and Antii Ohrling, Co-Founder, Blyk, among others.

For More Details

Also read:
Understanding the young and the restless

Top international experts to address exchange4media Youth Marketing Summit 2011 on Jan 28

 

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems