Brand consulting and strategic design firm-DYWorks has announced the opening of their first international office in Shanghai. They will advise Indian companies on strategy and market entry into China and Chinese firms entering India.
DYWorks already has a client in Shanghai, New Development Bank formerly known as the BRICS Bank, having won a global pitch over six rounds and 16 agencies.
Speaking on the announcement, Alpana Parida, Managing Director, DYWorks said, “The India- China corridor will see a 1bn dollar investment this year alone. We have been working in China for the last year – and the opportunities are overwhelming”
Madhav Sharma, Head Greater China & Chief Representative, CII China said, “The services sector is a growing and focussed sector in China that provides good opportunities for Indian companies in China. As Indian companies start focussing at the Chinese domestic market and Chinese companies increasingly participate in the India growth story; branding both at the B2B and B2C levels would play a crucial role, which in my opinion will build trustand confidence in products and services in both countries. I am sure DYWorks will play an important role in bridging this gap between India and China through the presence both in Shanghai and Mumbai.”